How A European Brand Can Sell On
Macy's And Bloomingdale's Marketplace
Yes, a European brand can sell on Macy's and Bloomingdale's online marketplaces, but not straight from Europe. Both marketplaces expect sellers to ship orders from a US warehouse, accept returns at a US address, price in US dollars and be set up as a US business for tax. Most European brands meet these rules by working with a US partner that can act as seller of record and hold stock in the US.
What The Macy's Marketplace Is
Macy's, Inc. announced a curated digital marketplace in November 2021, built on the Mirakl platform. The Macy's marketplace went live in 2022. Bloomingdale's followed with its own curated marketplace in 2023.
Marketplace sellers list and ship their own products on macys.com or bloomingdales.com. The retailer does not buy the stock. This is different from wholesale, where the retailer buys your stock and sells it itself. For the wholesale route, read how a European brand can sell on Nordstrom, Saks and Bloomingdale's.
Curated, Not Open
Brands apply through the Macy's Marketplace partner site, and acceptance is selective. Macy's and Bloomingdale's have separate merchant teams and separate assortment strategies, so a brand is reviewed for each retailer separately.
Bloomingdale's leans to premium, luxury and emerging brands. Macy's covers a broader mix, including fashion, beauty, home and accessories.
What The Marketplaces Ask For
- US-based warehouses for order fulfilment.
- A US business tax ID and a W-9 form.
- A US returns address, with returns handled within about 30 days.
- Prices in US dollars, delivered duty paid, so US shoppers never pay import duties at the door.
- GS1 UPC barcodes for every product.
- Tracking on every order and fast dispatch. Marketplace integrators report about 2 business days.
- English product content and good product images.
Why Shipping From Europe Does Not Work
US customers expect fast delivery and simple US returns. And since the US $800 duty-free allowance ended on 29 August 2025, every parcel from Europe goes through customs and pays duty. Read more in shipping to the US after the $800 allowance ended.
So your stock has to be in the US before the first order.
Your Options
- Set up your own US company, warehouse and team. More control, but more cost and more time before you can sell.
- Work with a US partner that acts as seller of record. Faster to start and less to set up, but you share the running of your US business with a partner.
A Simple Readiness Checklist
- GS1 barcodes for every product.
- English product data, with sizes in US formats where relevant.
- US retail pricing that works after duties and fees. See how to price a European brand for US retail.
- A stock plan for the US warehouse.
- A returns process.
- Product compliance for your category, for example US labelling rules.
For a wider view of your choices, see US market entry strategies: a 2026 guide.
How HORIZON.HUB Helps
HORIZON.HUB acts as the US seller of record on retailer accounts, while your brand always sells under its own name. We can act as importer of record or work with a simple consignment agreement, and we support you with customs. Shipping goods to the US stays your responsibility.
Once stock arrives, we store it in our Florida warehouse, ship orders, handle US returns, prepare product data and run your retailer accounts with channels such as Nordstrom, Bloomingdale's, Macy's and Wolf & Badger. Each retailer makes its own decision on which brands it accepts.
See our marketplace onboarding, logistics and fulfilment and US market entry strategy services.
Related Services
Frequently Asked Questions
Can a European company sell on Macy's marketplace?
Yes, but not straight from Europe. Macy's marketplace expects sellers to ship from a US warehouse, accept returns at a US address, price in US dollars and be set up as a US business for tax. Most European brands meet these rules through a US partner that acts as seller of record and holds stock in the US.
Do I need a US warehouse to sell on Bloomingdale's or Macy's?
Yes. Both marketplaces expect orders to ship from US-based warehouses, with tracking on every order and fast dispatch. Your stock needs to be in the US before the first order comes in.
Is approval on Macy's also approval on Bloomingdale's?
No. Macy's and Bloomingdale's have separate merchant teams and separate assortment strategies, so a brand is reviewed for each retailer separately.
Who sets the price?
The seller sets the retail price, in US dollars. That price needs to cover duties, freight, fees and returns, and should stay consistent with your other US channels.
Is marketplace the same as wholesale?
No. In wholesale, the retailer buys your stock. On a marketplace, the retailer does not buy the stock: the seller lists the products, owns the inventory and ships each order.
Do US customers pay import duties on marketplace orders?
No. Prices are delivered duty paid, so US shoppers never pay import duties at the door. Duties are paid when the stock is imported into the US.
Talk It Through With Us
Every brand starts from a different place. Book a call and we will look at your categories, your prices and your stock, and tell you plainly what we would do.
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